Creating a web site
To ensure that your web presence is all that it should be there are a few simple steps that will help you avoid the pitfalls that so often lead to extra costs of redesign and reprogramming.
Who is it for?
This is the most fundamental question that will guide the layout of your web site. Is it for your customers, business partners or both? Is the primary purpose to sell a product or disseminate information. A sales portal will, by necessity, be more business-like than a rock group fan site. Try to prioritise the top three outcomes you would like from your site, e.g. increased sales, more business contacts, as this will guide your chosen designer from the outset.
Keep it simple
One of the biggest mistakes made on the Internet is to overcomplicate things. Forget flash intro screens that do nothing other than say who you are and how good you are at this and that. They will only serve to put your visitor off before they hit the content of your site. Images are another manifestation of this desire to dazzle - follow the golden rule and ask yourself the question "Does this image help my visitor understand the content?" If the answer is no then the image has no place on the page.
The secondary reason to 'keep it simple' is the fact that search engines prefer it that way. The automated indexing programmes (spiders or robots) have an easier time analysing pages with a simplified structure and lots of textual information.
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